How to Create a High-Converting Product Page Using Importify's AI Optimizer

With Importify’s AI Optimizer, you can turn basic supplier data into powerful product pages that grab attention, build trust, and convert visitors into customers.

Important:

🚀 This feature is available only for Premium and Gold plan users.
To use it, you must connect your own OpenAI ChatGPT API key (additional charges based on your usage)

This guide walks you through each optimization tool — and shows you how to use them to create the perfect product page.

✨ 1. Improve the Title – Make It Clear, Clickable, and Customer-Focused

How to use:
In the “Product” tab, click “Improve Title” to generate a shorter, more engaging version of the original product name.
You can also choose:

• Output Language (e.g., English, Spanish)

• Style (Professional, Conversational, etc.)

• Target Audience (e.g., Parents, Gamers, Fitness Lovers)

Example:

✅ Why this matters:
Shorter titles improve readability and SEO. The optimized title highlights the key value and removes clutter.

📝 2. Rewrite the Description – Turn Specs into a Story

How to use:
Click “Improve Description” or “Improve Both” to transform a raw list of specs into a polished, emotional product story.

Example:

Original:

Product: Toy camera

Brand Name: RIVGOT
Battery: 400mAh
Plastic Type: ABS
Features: Mini, Educational
Certification: CE, RoHS
Age: 6–12

Optimized:

📸 Capture the world through a child's eyes with the RIVGOT Toy Camera!

This mini camera is built for little adventurers. With its durable ABS body and long-lasting battery, it’s perfect for family trips and backyard fun.

🎓 Designed to be educational and creative — CE/RoHS certified for peace of mind.

Ready to unleash your child’s creativity? Let the fun begin!

✅ Why this matters:
Descriptions that speak to benefits (fun, safety, creativity) sell more than specs.
Customers connect with the why, not just the what.

🗣 3. Use the “Target Audience” Setting – Personalize the Voice

Where to find it:
Below the “Improve” buttons, select your Target Audience (e.g., Parents, Outdoor Enthusiasts, Professionals).

This helps the AI match its tone and examples to your customer type.

✅ Why this matters:
Personalized copy increases conversions by making the reader feel understood.

🌍 4. Translate Content – Reach More Customers, More Effectively

How to use:
Click “Translate Content” and choose your desired language. This will translate:

• The title

• The description

• The variant names

Top use cases:

1. Importing from non-English platforms (e.g., Taobao) and showing the result in English.

2. Importing from English suppliers and displaying the product page in your store’s primary language (e.g., Hebrew, French, German).

3. Expanding globally — translate the same product into multiple languages for different regional stores.

✅ Why this matters:
Localized product pages boost trust and conversion rates in non-English markets.

🎥 5. Add a Product Video – Boost Engagement Instantly

What it is:
Importify lets you import videos directly from the supplier, no need to upload your own.

How to use:

1. Go to the Video tab (see screenshot below 👇)

2. Click “Select” under any supplier video

3. Return to the Description tab and make sure “Include Video” is checked

🖼️ How it looks in the editor:
You’ll see the video embedded above your description content, just like this:

✅ Why this matters:
Videos can increase conversion rates by up to 2x. They build credibility, show real product usage, and engage the viewer emotionally.

✅ Final Steps: Review and Confirm

• After generating optimized content, you'll see a confirmation modal.

• You can preview the changes and approve them.

• Make small manual tweaks if needed, then click “Add to your Store.”

🚀 Summary: What Makes a Great Product Page?

🏁 Ready to Optimize?

You don’t need to be a copywriter or designer.
With Importify’s AI Product Optimizer, you can build better product pages in seconds — and watch your conversion rate grow.

👉 Try it on your next product